A double-blind trial of 2,000 participants found that reading Planet of Memes headlines produced a rapid onset of common sense, often accompanied by raised eyebrows and the phrase “wait, is that actually what they did?”
Control groups reading corporate press releases showed no improvement and, in several cases, requested additional jargon.
MRI scans revealed increased activity in the “this is clown world” region of the brain, previously thought vestigial in modern adults.
Public health officials urged caution: “Common sense can be disruptive in group settings that rely on collective delusion.” They recommended staggered dosing — one article per day with a glass of water.
Planet of Memes will not be applying for FDA approval. Side effects may include laughter, pattern recognition, and an uncontrollable urge to share the article.
